DANTES 2010

DANTES Independent Study Catalog


Explanation of Course Display

Footnote Codes: X = General Information, P = Prerequisite, C = Both, O = Different In-State & Out-of-State Tuition
In cases with an X Code & Not Available, contact the Institution for current book prices.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
Mountain State University Marketing MKTG 333 Advertising U 10 5 CR 3 (S) $250.00 $0.00 $250.00 P
Footnote: Prerequisite: MKTG 306.
Course Description: Explores the field of advertising. Includes distribution in the American economy, marketing and the consumer, place and function of sales promotion and advertising, mechanics of attracting attention and creating interest, use of various types of media, and procedures for sales promotion campaigns. This course description is subject to change including course learning outcomes and assessment criteria.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
Thomas Edison State College MAR 323-TE Advertising U N/A 1 3 (S) $531.00 $0.00 $531.00 NA
Course Description: Covers the essentials of advertising: functions, applications and current developments.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
University of South Dakota MCOM 370 Advertising Principles U 5 3 E, FX 3 (S) $776.40 $0.00 $776.40 X
Footnote: Book information unavailable. Order correspondence course guides, books and materials from Barnes & Noble at The U online at usd.bncollege.com or call 605-677-6291.
Course Description: STUDY OF ADVERTISING AS AN INSTITUTION. DISCUSSION OF HISTORICAL FOUNDATIONS, ECONOMICS, SOCIAL CONSEQUENCES, STRUCTURE, PLANNING, EXECUTION AND EVALUATION PHASES OF THE ADVERTISING PROCESS. DISCUSSION OF ADVERTISING AS IT RELATES TO OTHER TYPES OF MARKETING COMMUNICATION.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
Upper Iowa University BA 363 Advertising and Integrated Marketing Communications U N/A N/A E 3 (S) $849.00 $0.00 $849.00 C
Footnote: Prerequisite: BA 208 UIU uses MBS Direct as our textbook provider. Find current textbook prices at: www.mbsdirect.net and select Upper Iowa University and location Independent Study Program. The number of lessons and proctored exams varies by course and is subject to change with course updates. A 10% tuition discount is available to all DoD cardholders.
Course Description: This course examines advertising and its role in marketing. Included is a survey of the history of advertising, the media and communication models, and an introduction to the creative side of advertising. Emphasis is placed on the formulation of objectives for advertising programs.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
University of Northwestern Ohio MT 120 Advertising L 10 4 CR, E, IA 3 (Q) $495.00 $0.00 $495.00 NA
Course Description: Students will study advertising concepts and the proper use of advertising in business, designing advertisements and the advertising media.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
University of Mississippi MKTG 353 INTRODUCTION TO ADVERTISING U 22 3 3 (S) $679.50 $0.00 $679.50 X
Footnote: Course available as paper version or cyber version.
Course Description: Advertising principles, consumer trends affecting advertising, media selection, layout techniques, and advertising research.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
University of Idaho JAMM 265 PRINCIPLES OF ADVERTISING L 14 2 SG 3 (S) $325.00 $0.00 $325.00 NA
Course Description: Overview of the role of advertising in American society. Explores the socioeconomic growth and impact of advertising on U.S. consumer culture. Writing assignments include critiques of advertisements and analyses of their intended effects.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
University of California - Extension BUS X401.7 ESSENTIALS OF ADVERTISING U N/A 1 CR, E, IA 2 (S) $715.00 $0.00 $715.00 NA
Course Description: This course provides an overview of the essential methods, strategies, and vocabulary necessary for a fundamental understanding of the advertising process. Topics include marketing strategy and positioning, account management, media, and the creative process. This course will enable participants to conceive, manage and direct the advertising process from both an advertising agency and client perspective. Examples are drawn from high-tech, industrial, consumer and service areas. This course is intended for adult learners who have minimal knowledge of the theory, concepts, and techniques of advertising. On completion of this course, students will: Understand the role of advertising in launching products, building brands, and increasing market sales and market share, be conversant with the essential concepts and vocabulary of advertising, be familiar with media planning and strategy as part of an overall marketing campaign, know the roles of different functional areas within an advertising agency: account management, creative, production, and media, be able to mix different types of advertising methods, including print, radio video, database, and online advertising in creating an advertising plan that meets industry standards. Supervised final examination.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
Adams State College BUS 345 Advertising L N/A N/A DI, E, SG 3 (S) $375.00 $0.00 $375.00 NA
Course Description: This course discusses the history, purposes, and regulations of the advertising industry. Topics covered include creative principles, media advantages and disadvantages, the structure of the industry, advertising planning and promotions, media planning, regulation of advertising, and coordination with other promotion activities.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
Ohio University BMT 270 ADVERTISING CONCEPTS L 8 1 SG 4 (Q) $564.00 $20.00 $584.00 X
Course Description: General course in advertising that emphasizes psychology, advertising agency, media research, brands, and labels.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
Indiana Tech BA 3500 Advertising B N/A N/A CR, DI, E, IA, SG 3 (S) $1020.00 $25.00 $1045.00 P
Footnote: BA2500
Course Description: Consideration is given to the history of advertising, ethics of advertising, consumer makeup, social and psychological influences, the impact of advertising on demand for product and services, pricing, consumer choice, procedures of building actual ads, and media selection and campaigns.

04.01.00 ADVERTISING

Institution Course Dept Course Number Course Title Level of Instruct Lessons Supervised Exams Media Support Code Credit Hours Tuition Special Fees Total Cost Foot Note Code
Postsecondary Courses
Arizona Western College MKT 230 Principles of Advertising L N/A N/A CR, E, IA 3 (S) $180.00 $25.00 $205.00 NA
Course Description: Strategic functions and uses of advertising, study of media, general understanding of forms of copy, art work, layout, production and testing advertising effectiveness.
 
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