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03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Pennsylvania State University	BA	297A	THE ROLE OF CUSTOMER SERVICE ON THE CONTEXT OF BUSINESS	L	7	1	CA, E, IA	1 (S)	$185.00	$80.00	$265.00	C
Footnote:		High School diploma or equivalent. Not all lessons are submitted to the instructor. This is a World Campus course. This is the first course in the 11-credit Customer Relationship Management Certificate program. This course contains an optional website: https://www.worldcampus.psu.edu/public/BA297D_3/.
Course Description:		An introduction to business in the customer-oriented era, to the place of marketing functions in business, and to the place of customers in the marketing function.
Pennsylvania State University	BA	297D	CUSTOMER CONTACT	L	6	0	CA, E, IA	1 (S)	$185.00	$80.00	$265.00	C
Footnote:		High School diploma or equivalent. Not all lessons are submitted to the instructor. This is a World Campus course. This is the third course in the 11-credit Customer Relationship Management Certificate program. This course contains an optional website: https://www.worldcampus.psu.edu:8901/welcome/ba297c_2/.
Course Description:		Introduction of a model for value-focused customer service. Elements of the model are related to case studies featuring companies renowned for the high quality of their customer service.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Northwestern Ohio	BU	109	Customer Service	L	10	4	CR, E, IA	3 (Q)	$495.00	$0.00	$495.00	NA
Course Description:		Provides the student with an understanding of customer service. The course will cover customer needs and wants, values, trends, customer psychology, customer behavior, customer satisfaction, service performance, quality improvement, and use of information to improve business decisions.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of South Carolina	MKTG	C351	CONSUMER BEHAVIOR	U	15	1		3 (S)	$375.00	$0.00	$375.00	P
Footnote:		Prerequisite: MKTG 350.
Course Description:		The consumer decision process with emphasis on consumer decision making, satisfaction/dissatisfaction factors, perception, learning, group influences, and marketing strategy implications.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of California - Extension	MKTG	X460.6	MARKETING RESEARCH: CONCEPTS AND TECHNIQUES	U	N/A	1	CR, E, IA	2 (S)	$715.00	$0.00	$715.00	NA
Course Description:		Whether you are a marketing manager for a large company or a small business owner, you need systematic and objective information about the market you serve in order to make marketing and business decisions. Will a new package change or improve your brand image? When and where should you present your new product? Marketing research is one of the principal methods used for answering questions like these. Intended for people from diverse business backgrounds, this course provides an understanding of modern market research methods and how they are used as tools in implementing the marketing plan. You begin to appreciate the value and limitations of data and to understand how to evaluate results and make recommendations for action. Lectures, readings, case studies, and a research project provide you with the opportunity to examine various methods used in solving specific marketing problems. By the end of the course, you will have an understanding of the marketing research methods available to address your company's needs.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Kansas State University	MKTG	450	Consumer Behavior	U	0	0	CR, E, IA	3 (S)	$900.00	$0.00	$900.00	NA
Course Description:		An examination of consumer motives, attitudes, and decision processes as these relate to product imagery and purchase symbolism. The sociological and psychological foundations of marketplace choice are analyzed, including life-style, social status, age, income, taste, habit, custom, fashion, self-concept, and opinion influences. This class section is only available to distance education students within the Bachelor's Degree Completion Program (BDCP) Student Groups designation. This class section is not open to on-campus students. On-campus students must have this exception approved and receive permission from the instructor in order to enroll. DCE tuition and fees apply to this course. See www.dce.k-state.edu/courses/ for individual course costs. This class can be used as a Marketing elective in the General Business major. Final Exam Dates: December 13 through December 17, 2010.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Kentucky	MKT	310	CONSUMER BEHAVIOR	U	22	1	E, IA	3 (S)	$921.00	$10.00	$931.00	C
Footnote:		Prerequisite: Completion of first course in marketing.
Course Description:		The application of psychology, sociology, and anthropology to marketing. Includes such topics as consumer decision process, communications, interpersonal behavior, innovation.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Northern Iowa	MKTG	130106	Consumer Behavior	B	10	4	CC, CR, IA, SG	3 (S)	$600.00	$39.50	$639.50	X
Footnote:		Find course and textbook details, enrollment information and more at http://www.uni.edu/continuinged/gis/courses
Course Description:		Findings of psychologists, sociologists, and anthropologists, and marketers in relationship to internal and external influences on buyer behavior and marketing-related decision making.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
SUNY Empire State College	BME	213914	Consumer Behavior	U	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Consumer Behavior is the study of the cognitive, affective, behavioral and environmental factors that influence decision-making in the marketplace. Through the use of case analyses, students will explore theoretical concepts and learn how the consumer engages in the buyer-seller relationship. The psychological factors that influence and shape consumer behavior will be explored. In addition, students will read some of the primary research and will develop a final paper or other project to demonstrate their integrated understanding. Prerequisite: Introductory Marketing is required; Introductory Psychology is recommended.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Upper Iowa University	BA	358	Consumer Behavior	U	N/A	N/A	E	3 (S)	$849.00	$0.00	$849.00	C
Footnote:		Prerequisite: BA 208 UIU uses MBS Direct as our textbook provider. Find current textbook prices at: www.mbsdirect.net and select Upper Iowa University and location Independent Study Program. The number of lessons and proctored exams varies by course and is subject to change with course updates. A 10% tuition discount is available to all DoD cardholders.
Course Description:		This course provides a survey of research findings on consumer behavior drawn from marketing, economics, sociology, psychology, and anthropology. Emphasis is placed on applications of research to consumer satisfaction and on developing an understanding of the consumer decision-making process.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Wilmington University	BMK	320	Consumer Behavior	U	7	0	CR, E, IA	3 (S)	$924.00	$60.00	$984.00	C
Footnote:		Active Duty Military rate is $250.00 per credit for undergraduate, online courses. Book prices vary and are subject to change; please visit http://bookstore.wilmu.edu/ for updated pricing. This is a required marketing course for marketing majors. It also is an elective for psychology majors. Prerequisite: Marketing (BMK 305)
Course Description:		This course analyzes how psychological variables and social influences affect an individual’s or household’s buying behavior, both domestically and globally. Students learn why and how any purchase situation has an effect on consumer behavior; and they gain an appreciation and understanding of how consumers handle all the behavioral variables and incoming stimuli that affect their problem/need-solving processes.

03.11.02 CONSUMER BEHAVIOR

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Mountain State University	Marketing	MKTG 340	Consumer Behavior	U	8	5	CR	3 (S)	$250.00	$0.00	$250.00	P
Footnote:		Prerequisite: MKTG 306.
Course Description:		Explores characteristics of the factors that influence what we buy and consume. An analysis of the actions and decision processes of individuals and organizations involved in the process of consuming and disposing of products and services. A look at the study of consumer functions in decision making, attitude formation and change, perception, and learning. This course description is subject to change including course learning outcomes and assessment criteria.

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