DANTES 2010

DANTES Independent Study Catalog

Explanation of Course Display

Footnote Codes: X = General Information, P = Prerequisite, C = Both, O = Different In-State & Out-of-State Tuition
In cases with an X Code & Not Available, contact the Institution for current book prices.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
California State University, Dominguez Hills	MKT	350	Principles of Marketing	U	15	1	E, IA	3 (S)	$765.00	$0.00	$765.00	NA
Course Description:		MKT 350 :: Principles of Marketing (3) Survey of the marketing function, including the marketing environment and target markets; marketing strategy with emphasis on the marketing mix; social and ethical responsibilities of marketing.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Northern Iowa	MKTG	130101	Principles of Marketing	U	12	3	CC, CR, IA, SG	3 (S)	$600.00	$39.50	$639.50	X
Footnote:		Find course and textbook details, enrollment information and more at http://www.uni.edu/continuinged/gis/courses
Course Description:		Survey course dealing with the role of marketing in society, customer determination and selection, product management, channels of distribution, pricing concepts, and promotional activity within an economic and business environment.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Ohio University	BMT	140	CONCEPTS OF MARKETING	L	9	1	SG	4 (Q)	$544.00	$37.00	$581.00	X
Footnote:		Special fees include $17 for required Texas Instruments TI-30 calculator. Deduct $17 if student owns a similar calculator.
Course Description:		Introduction to problems of manufacturers, wholesalers, and retailers as they relate to modern marketing, market, and product.
Ohio University	MKT	202	MARKETING PRINCIPLES	L	9	2	SG	4 (Q)	$564.00	$20.00	$584.00	P
Footnote:		Prereq: ACCT 101.
Course Description:		This course provides a broad understanding of marketing activities, decisions, and terms with an emphasis on the practices and problems of marketing managers and the analysis of the marketing environment. (Formerly 301)

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Thomas Edison State College	MAR	301-EP	Introduction to Marketing	U	N/A	1	CA, CR, DI, IA	3 (S)	$717.00	$0.00	$717.00	NA
Course Description:		Provides an introduction to marketing as it relates to contemporary living and society’s changing needs. Topics include consumer markets, planning and forecasting, wholesaling and retailing.
Thomas Edison State College	MAR	301-GS	Introduction to Marketing	U	N/A	1	DI, E, SG	3 (S)	$717.00	$0.00	$717.00	NA
Course Description:		Provides an introduction to marketing as it relates to contemporary living and society’s changing needs. Topics include consumer markets, planning and forecasting, wholesaling and retailing.
Thomas Edison State College	MAR	301-OL	Introduction to Marketing	U	N/A	1	CR, DI, IA	3 (S)	$717.00	$0.00	$717.00	NA
Course Description:		Provides an introduction to marketing as it relates to contemporary living and society’s changing needs. Topics include consumer markets, planning and forecasting, wholesaling and retailing.
Thomas Edison State College	MAR	306-OL	Creating and Implementing the Electronic Enterprise	U	N/A	1	CR, DI, IA	3 (S)	$717.00	$0.00	$717.00	X
Footnote:		This may be classified as either a marketing or a management course, depending on how it best fits the student’s program.
Course Description:		Explores the theories, concepts, practices and technologies being developed to plan, implement and manage product- and service-based electronic enterprises.
Thomas Edison State College	MAR	335-OL	New Product Development and Marketing	U	N/A	0	CR, DI, IA	3 (S)	$717.00	$0.00	$717.00	X
Footnote:		This course requires access to a computer with Microsoft Office for word processing, spreadsheets and presentations.
Course Description:		This course focuses on the development of new products and the launch of these products as part of an overall product portfolio. It includes branding and promotional strategies, product assessment and redesign, and other key product decisions that support corporate revenue strategies. The critical themes of this course are the new product development process and the application of theory to practical business situations.
Thomas Edison State College	MAR	441-OL	Marketing with Electronic Media	U	N/A	0	CR, DI, IA	3 (S)	$717.00	$0.00	$717.00	P
Footnote:		It is advisable to have completed MAR-306 Creating and Implementing the Electronic Enterprise or MAR-301 Introduction to Marketing or a course in marketing management.
Course Description:		Examines marketing as an organizational strategy, with emphasis on marketing communications as the component most relevant to usage of electronic media. Investigates the range of tools that enable electronic marketing.
Thomas Edison State College	MAR	479-OL	Applied Marketing Practices	U	N/A	0	CR, DI, IA	3 (S)	$717.00	$0.00	$717.00	X
Footnote:		Students taking MAR-479 are required to purchase the software “Marketing Plan Pro.”
Course Description:		This course brings together marketing theory and practical experience from work-related experiences. The course provides students with opportunities to apply knowledge and experience to “real world” situations by completing a portfolio including an industry analysis and marketing plan. Each student will identify a new product or service idea, develop a business plan, test it in the marketplace, incorporate consumer responses and reactions, and devise a full product launch and marketing strategy campaign.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Central Texas College	MRKG	1311	Principles of Marketing	L	vary	vary	CR, E, IA	3 (S)	$450.00	$0.00	$450.00	X,O
Footnote:		BU005A. $51 per semester hour in district-in state tuition rate. $64 per semester hour out of district-in state tuition rate. Effective 1/2011 rates change to $160 per semester hour (out of state), $54 per semester hour (in-district) and $64 per semester hour out of district.
Course Description:		Introduction to basic marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Oklahoma State University	MKTG	3213	MARKETING	B	12	4	CR, E	3 (S)	$405.00	$75.75	$480.75	X
Footnote:		Typewriter or computer with printer required.
Course Description:		Marketing strategy and decision making. Consumer behavior, marketing insstitutions, competition and law.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
SUNY Empire State College	BME	212414	Marketing Principles	L	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		This course is a survey course and focuses on developing a strong conceptual framework for understanding and applying the principles of marketing. Marketing is treated as a complete system of activities in the complex field of business, which is part of the greater socio-economic system. Major topics include evolution of the concept of modern marketing, identification of markets, design of products to meet wants and needs, pricing strategies, distribution structures and systems, promotional activities and the evaluation of the marketing effort. You will engage in discussion of issues related to the above topics in various contexts. You will also engage in a simulation, case analyses and research requiring in-depth exploration and analysis of a topic of your choice. Basic knowledge of/willingness to learn a presentation package (e.g., Microsoft PowerPoint) is expected.
SUNY Empire State College	BME	213322	Business-to-Business Marketing	U	8-10	N/A		2 (S)	$414.00	$20.00	$434.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Many marketing graduates begin their career as business-to-business specialists. In recent years, business-to-business (B2B) marketing, also known as industrial marketing, has emerged as a new marketing discipline. While many of the concepts are similar to those used in consumer (i.e., B2C) marketing, there are significant differences. This 2-credit, upper level course will explore the unique issues of marketing to industrial customers including private firms, not-for-profit entities, and government agencies. Topics include: the nature of industrial markets; buying behavior of industrial customers; legal, political and ethical issues of industrial marketing; essentials of marketing strategy in business markets; relationship management; frameworks for analyzing the appropriateness and effectiveness of the industrial marketing functions of firms with respect to their products and services, markets, and industries. The course may be recommended for students with concentrations in marketing, management, and business administration. Prerequisites: A previous study in Principles of Marketing or Marketing Management is required.
SUNY Empire State College	BME	213414	Marketing Communication	U	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Study the various aspects of promotion in-depth and the development of promotional strategy based on both consumer needs and wants as well as demands of the social environment and legal constraints. Focus on ethical issues confronting marketers. Topics include personal selling, advertising, public relations, publicity and other promotional efforts of organizations and international marketing. Prerequisite: Marketing Principles or equivalent.
SUNY Empire State College	BME	213454	Services Marketing	U	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Study, understand and apply the basic theories of service marketing. Examine strategic issues related to service marketing (positioning a service in the marketplace, managing the customer portfolio, managing demand) and tools for service marketers (creating and delivering services, communicating and promoting services, developing and managing customer-service marketing). Prerequisite: Marketing Principles or equivalent.
SUNY Empire State College	BME	213924	Internet Marketing	U	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Learn the business model of electronic marketing, its strategic perspective and the global issues involved. The integration of e-marketing with basic marketing principles will be considered. The relationship between firm and consumer in the e-environment will be discussed from the technological, legal, ethical and global environment. Prerequisite: Marketing Principles or equivalent.
SUNY Empire State College	BME	213942	Marketing Ethics	U	8-10	n/a	CD, CR, E, IA	2 (S)	$414.00	$20.00	$434.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		This course will enable future marketeers to form their individual perspective on ethical marketing. Through exploring issues and problems surrounding consumerism, shareholder accountability and globalism, an ethically directed marketing function is considered. Through scenario analysis, the way forward for ethical decision-making in marketing management is planned. Prerequisite: Principles of Marketing or equivalent.
SUNY Empire State College	BME	214324	International Marketing	U	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Examine the issues and problems of global marketing from a strategic and managerial perspective. Course focuses on the choice of marketing mix in an international setting (i.e., whether the product, pricing, distribution, promotion and customer service decisions are effectively analyzed and identified relative to the cultural, political, legal and economic differences among countries and markets). In addition, export trade procedures and the coordination and controlling of international marketing will be explored. Prerequisite: Marketing Principles or equivalent.
SUNY Empire State College	BME	214464	Hospitality and Tourism Marketing Management	U	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Learn about the fundamental role of marketing management and the importance of being customer oriented in hospitality and tourism. This course introduces students to external marketing environments; helps understand the role of consumer behavior in hospitality and tourism; identifies and explains strategies for developing and promoting service “products” and various distribution channels; highlights the latest trends in destination marketing, e-marketing, international marketing, as related to hospitality and tourism. This course will be of interest for students pursuing degrees in the BME areas of marketing, management, and business administration. It is ideal for students who plan to enter the field of hospitality marketing (management) or tourism marketing (management). Co-requisites would include Services Marketing, Service Management (or equivalents). A prior knowledge of hospitality and tourism operations is desirable, but not mandatory. Prerequisites: A previous study (or equivalent knowledge) in Principles of Marketing or Principles of Management is highly recommended.
SUNY Empire State College	BME	214924	Marketing Research	U	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Study the principles, skills and techniques used in marketing research. Topics include marketing problem identification, sources of secondary data, marketing decision-making and research planning, sampling, experimentation, measurement concepts, data collection, analysis and report preparation. Develop a marketing research proposal for a particular organization's situation or problem. Note: this course includes special online lessons that may include audio or video. Your computer must meet the minimum computer/technical requirements set by the SUNY Learning Network. In addition, you will need a CD-ROM drive and should have a sound card. You will receive a CD-ROM with your course materials that will help you download the browser "plugins" to use these lessons. If you have questions or concerns about these technical requirements, please e-mail onlinehelp@esc.edu or call 800 847-3000 ext. 420. This course has a required CD-ROM component. Prerequisites: Statistics and Marketing Principles or equivalents. The nature of this Marketing Research course necessitates students to have completed both Statistics and Marketing Principles studies before enrolling in the course.
SUNY Empire State College	BME	214934	Marketing Planning and Strategy	B	8-10	n/a	CD, CR, E, IA	4 (S)	$828.00	$40.00	$868.00	X
Footnote:		All courses are 15 weeks long with an average of 8-10 lessons. The type of media support varies. See course description.
Course Description:		Analyze real marketing situations and propose sound solutions to marketing problems by demonstrating an understanding of key marketing principles such as the marketing mix and marketing strategy. The course serves as a capstone for students concentrating in marketing. Prerequisites: Principles of Marketing or equivalent and three upper-level marketing courses.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Eastern Oregon University	BA	312	Principles of Marketing	B	2	3	CR, E, IA	5 (Q)	$675.00	$30.00	$705.00	C
Footnote:		Preq - Junior Standing Book costs and number of assignments and exams may vary.
Course Description:		This is an introductory course focusing on the methods of identifying and interpreting wants and needs of consumers, selecting the particular wants and needs the organization will satisfy, and determining the proper mix of product, price, promotion, and place.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Southern Mississippi	MKT	300	PRINCIPLES OF MARKETING	U	24	2	3 (S)	$486.00	$15.00	$501.00	NA
Course Description:		Traditional print-based format. Independent Study section X051. This course studies an integrated managerial approach to the study of marketing functions in organizations.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Indiana Tech	BA	2500	Marketing	L	N/A	N/A	CR, DI, E, IA, SG	3 (S)	$1020.00	$25.00	$1045.00	NA
Course Description:		A general survey of the field of Marketing, including its scope and significance, the market for consumer goods, the market for agricultural and industrial goods, marketing policies and practices, and government regulations in competition.
Indiana Tech	BA	3300	Marketing Research	B	N/A	N/A	CR, DI, E, IA, SG	3 (S)	$1020.00	$25.00	$1045.00	P
Footnote:		MA1035, BA2500
Course Description:		This course will focus on the development and functioning of marketing systems and the formal tools of decision making. Collection techniques and the analysis of data, as viewed in management information systems, will be reviewed with actual applications and case studies.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Florida	MAR	3023	BASIC MARKETING CONCEPTS	U	15	2	CA, DI, E, IA, SG	4 (S)	$583.04	$100.00	$683.04	P,O
Footnote:		Prerequisite: ECO 2023; one Behavioral Science Course. Please Note: Tuition listed above is only applicable for Florida Residents. Tuition for Non-Florida Residents who are also Non-UF Students is $706. All other fees and book costs are the same.
Course Description:		A required prerequisite for all marketing courses. This course is a requirement for most business students seeking the bachelors degree in business. Gives the student an understanding of the decision areas and the ability to utilize marketing concepts to make business decisions.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Nebraska - Lincoln	MRKT	341	MARKETING	U	1	3	3 (S)	$636.00	$75.00	$711.00	P
Footnote:		Prerequisite: Junior standing; ECON 211 and 212, or 210; 2.5 cumulative grade point average required.
Course Description:		Examination of the marketing system, its relations with the socio-economic system, and the influences of each upon the other. Evolution and present structure of marketing institutions and processes. Consideration of customer attributes and behavioral characteristics, and how a marketing manager responds to these in the design of marketing strategies, using research, product development, pricing, distribution structure, and promotion.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Wisconsin - Extension	BUS	311	PRINCIPLES OF MARKETING	L	12	2	3 (S)	$780.00	$75.00	$855.00	NA
Course Description:		This is an introductory course in marketing, a field that directly influences most people’s daily lives. All organizations––even nonprofit groups––market themselves to a group of customer clients. Politicians vying for votes, the National Park Service encouraging tourists to visit a national park, neighbors planning a rummage sale, an inventor designing a more efficient automobile, a supermarket owner lowering prices on produce, or an owner of a tulip bulb garden sending out a catalog are all engaged in marketing activities. Students will learn the basic theory and concept of marketing and its usefulness for individuals and organizations; the methods of research used before marketers take action; the actions marketers take when they choose products, prices, means of distribution, and promotion; and the successes and failures of marketing activities in the United States and in foreign countries. Students also learn how to apply marketing knowledge to everyday life.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Minnesota	ABUS	4701	INTRODUCTION TO MARKETING	U	N/A	1	CR, E, IA	3 (S)	$1130.10	$282.00	$1412.10	X
Footnote:		This is a Semester based course, scheduled for Fall 2010 and Spring 2011. Check with ODL for term dates.
Course Description:		Introduction to marketing as the facilitation of exchanges that satisfy the needs of all parties. Emphasizes the conceptual tools necessary for creating a sound marketing plan, how marketing rlates to other functional areas of business, and the importance of an ethical, global view.
University of Minnesota	ABUS	4703	MARKETING FOR THE PROFESSIONAL PRACTICE	U	14	0	CR, E, IA	3 (S)	$1130.10	$282.00	$1412.10	X
Footnote:		This is a semester length online course, scheduled for Summer 2011. Check with ODL for term dates.
Course Description:		Principles of marketing applied to the management of the professional practice. Internal and external environment, market segmentation, positioning, differentiation, branding, and formulating a marketing plan with goals, strategies, and financial considerations.
University of Minnesota	MKTG	3001	PRINCIPLES OF MARKETING	U	4	2	CR, IA	3 (S)	$1130.10	$282.00	$1412.10	X
Footnote:		This is a 9-month online course, with registration open year round.
Course Description:		Introduction to terms, concepts, and skills useful in analyzing marketing problems. Covers factors outside the organization affecting its product, pricing, promotion, and distribution decisions. Utilizes cases from actual organizations and requires a written marketing plan, done individually or as a team.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Wilmington University	BMK	305	Marketing	U	7	0	CR, E, IA	3 (S)	$924.00	$60.00	$984.00	X
Footnote:		Active Duty Military rate is $250.00 per credit for undergraduate, online courses. Book prices vary and are subject to change; please visit http://bookstore.wilmu.edu/ for updated pricing. This is a required marketing course for all business majors.
Course Description:		This course is an introduction to marketing, emphasizing the problems of policy determination by management. The nature and operation of marketing functions, consumer preferences, product planning, promotion, distribution, and pricing are studied. Environmental factors affecting marketing processes are also examined.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Mountain State University	Marketing	MKTG 306	Fundamentals of Marketing	U	8	5	CR	3 (S)	$250.00	$0.00	$250.00	P
Footnote:		Prerequisite: ENGL 102
Course Description:		Theories, principles, and concepts of marketing management, with special emphasis on the marketing mix: product, price, place, and promotion. This course description is subject to change including course learning outcomes and assessment criteria.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Alaska - Fairbanks	BA	343	Principles of Marketing (Online)	U	22	2	CD, CR, E	3 (S)	$477.00	$99.00	$576.00	P
Footnote:		AIS 101 or equivalent; STAT 200, upper division BBA or MBA standing or permission of SOM advisor.
Course Description:		ON-LINE COURSE: Management of a firm's marketing effort focusing on products, distribution, pricing, and promotion to targeted consumers. Practices appropriate to domestic or international, small or large, goods or services, and for-profit or non-profit organizations included. SPECIAL REQUIREMENTS: CD-ROM, computer. Books and materials mailed from CDE & IL in Fairbanks.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Arizona Western College	MKT	100	Salesmanship	L	N/A	N/A	CR, E, IA	3 (S)	$180.00	$25.00	$205.00	NA
Course Description:		Basic principles of selling: the techniques employed in the development of competencies in the area of selling, product knowledge, and sales supervisory skills. Emphasis is on outside selling.
Arizona Western College	MKT	110	Principles of Marketing	L	n/a	n/a	CR, E, IA	3 (S)	$180.00	$25.00	$205.00	NA
Course Description:		Principles, methods, and challenges associated with all businesses involved in marketing products or services.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Missouri	MRKTNG	3000	PRINCIPLES OF MARKETING	U	10	2	CA, CR, IA	3 (S)	$736.80	$168.10	$904.90	C
Footnote:		Online course. PREREQUISITE: 45 semester hours; ECONOM 1014, 1024 or 1051. PREVIEW THIS COURSE – http://cdis.missouri.edu/marketing-principles
Course Description:		This course focuses on the institutions, processes and problems involved in producing and transferring goods and services from producer to consumers, with an emphasis on economics and social aspects.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Idaho	BUS	321	PRINCIPLES OF MARKETING	U	8	4	IA, SG	3 (S)	$325.00	$0.00	$325.00	C
Footnote:		Prerequisite: LCSC students must have Junior standing or higher or permission of the instructor. Required: Internet access.
Course Description:		Examines the basic elements of marketing theory, terminology, and concepts with emphasis placed on analyzing consumer motivation.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Mississippi State University	MKT	3013	PRINCIPLES OF MARKETING	U	20	1	CR, E, IA	3 (S)	$449.00	$0.00	$449.00	C
Footnote:		Prerequisite: EC 2113, EC 2123, ACC 2013
Course Description:		A general survey of the functions, processes, institutions and costs in distribution of goods and services from producers to users.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Northwestern Ohio	MT	111	Professional Selling	L	10	4	CR, E, IA	3 (Q)	$495.00	$0.00	$495.00	NA
Course Description:		Numerous aspects of the sales profession are explored. The concepts and applications of adaptive selling and the selling process as a series of interrelated activities will be included.
University of Northwestern Ohio	MT	220	Marketing I	L	10	4	CR, E, IA	5 (Q)	$825.00	$0.00	$825.00	NA
Course Description:		The philosophy of marketing is introduced. The marketing environment, consumer and business markets, demographics and marketing research are covered. Special attention is given to the product: development, product-mix strategies, brands, packaging and other product features.
University of Northwestern Ohio	MT	230	Marketing II	L	10	4	CR, E, IA	5 (Q)	$825.00	$0.00	$825.00	NA
Course Description:		Topics covered relate to the marketing mix: price, distribution, product and promotion. Emphasis will be on pricing strategies, channels of distribution and promotional programs. Wholesaling, retailing, personal selling, advertising and public relations are studied.
University of Northwestern Ohio	MT	321	International Marketing	U	10	4	CR, E, IA	3 (Q)	$495.00	$0.00	$495.00	NA
Course Description:		This course combines the components of international business and marketing. Emphasis will be placed on the significance of sociocultural, economic and geopolitical environments in global marketing.
University of Northwestern Ohio	MT	342	Marketing Research	U	10	4	CR, E, IA	4 (Q)	$660.00	$0.00	$660.00	NA
Course Description:		This course emphasizes the problem-oriented nature of marketing research and investigates how marketing research activities are implemented. Students will study sampling theory, questionnaire design and an overview of acquiring data.
University of Northwestern Ohio	MT	343	Marketing Research II	U	10	4	CR, E, IA	3 (Q)	$495.00	$0.00	$495.00	NA
Course Description:		This course emphasizes the problem-oriented nature of marketing research and investigates how marketing research activities are implemented. Students will study sampling theory, questionnaire design and an overview of acquiring data. This course, in conjunction with MT342 Marketing Research I, prepares students for collecting research related to marketing objectives.
University of Northwestern Ohio	MT	352	Internet Marketing	U	10	4	CR, E, IA	3 (Q)	$495.00	$0.00	$495.00	NA
Course Description:		This course explores how marketing and networked economy knowledge can be utilized for the business world. Students will learn how to design a marketing program for the online environment of today's organizations. Using technology to create a competitive advantage for a company will be an important theme of the course.
University of Northwestern Ohio	MT	353	Services Marketing	U	10	4	CR, E, IA	4 (Q)	$660.00	$0.00	$660.00	NA
Course Description:		This services marketing course delves into the conceptual and analytical framework for applying marketing principles to the service section of the economy. The focus will be on developing and understanding the impact of unique service characteristics on the development of marketing strategies.
University of Northwestern Ohio	MT	401	Special Topics in Marketing	U	10	4	CR, E, IA	3 (Q)	$495.00	$0.00	$495.00	NA
Course Description:		Current topics in the marketing field will be studied. Special attention will be given to development, planning, and needs analysis research.
University of Northwestern Ohio	MT	421	Logistics and Distribution	U	10	4	CR, E, IA	5 (Q)	$825.00	$0.00	$825.00	NA
Course Description:		Students examine marketing channels and integrate principles of channel elements and structural functions. The complementary subjects of inventory and routing as components of the total marketing relationship are studied.
University of Northwestern Ohio	MT	450	Marketing Capstone	U	10	4	CR, E, IA	3 (Q)	$495.00	$0.00	$495.00	NA
Course Description:		This course will provide students with a practical approach to analyzing, planning, and implementing marketing strategies. The students will use a creative process of applying the knowledge and concepts of marketing to the development and implementation of marketing strategy by means of case studies. The course will allow students to understand the essence of how marketing decisions fit together to create a coherent strategy.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Pennsylvania State University	MKTG	221	CONTEMPORARY AMERICAN MARKETING	L	18	2	E	3 (S)	$555.00	$80.00	$635.00	C
Footnote:		Prerequisite: 3 credits in economics. A student may not receive credit toward graduation for both MKTG 221 and MKTG 001, or for both MKTG 221 and BA 003. Students must have access to a television. Not all lessons are submitted. There are two versions of this course; one version is for students in the Customer Relationship Management Certificate program whose prerequisite is high school diploma or equivalent and successful completion of BA 297. Not all lessons are submitted for either version. This course has an optional website.
Course Description:		Social and economic aspects; movement of goods and services from producers to consumers; analysis of marketing functions, systems, and institutions.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Sam Houston State University	MKT	371	Principles of Marketing	U	12	1	CR, E, IA	3 (S)	$240.00	$0.00	$240.00	X
Footnote:		Online Only
Course Description:		This course includes marketing functions, transportation, assembling, storage, trade channels, cost, co-operative marketing, trade association, market analysis, marketing structures and agencies, types of middlemen, international marketing, and current marketing practices. Be sure to receive confirmation of your course enrollment from the Correspondence Course Division office before submitting the first lesson.
Sam Houston State University	MKT	383	Retailing	U	12	1	CR, E, IA	3 (S)	$240.00	$0.00	$240.00	X
Footnote:		Online Only
Course Description:		This course includes the evolution of retailing, the scope of retailing, store location, store layout, organization, the customer, buying markets, receiving and marketing merchandise, mark-up, stock control, merchandise plan, fashions, retail credit, accounting, insurance, and sales promotion. Only students who have successfully completed sixty or more semester credit hours are permitted to take 300-400 level business courses by correspondence. Be sure to receive confirmation of your course enrollment from the Correspondence Course Division office before submitting the first lesson.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Nevada - Reno	MKT	210	MARKETING PRINCIPLES	L	15	2	CR, DI, E, IA	3 (S)	$468.00	$157.00	$625.00	X
Footnote:		Textbooks for the above course are available through the ASUN Bookstore for an additional fee. Please see www.asunbookstore.org for further information.
Course Description:		Objectives and policies of marketing managers as influenced by marketing institutions, the functions performed and consumer wants and needs in a diverse culture. Semester-based option. Fall enrollment: must enroll and pay fees by Aug. 20. Spring enrollment: must enroll and pay fees by Jan. 14.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Amridge University	BS	2418	Marketing: Principles and Practices	L	15	0	CR, E, IA	4 (S)	$750.00	$0.00	$750.00	X
Footnote:		First two courses each semester are $187.50 per semester hour. Third course each semester is FREE reducing tuition to the equivalent of $125 per s/hr. Spouse-25% OFF reg. tuition (now=$206.50 s/hr) Online courses available 24/7. Admission application fee and General Competency Test (GCT) fee waived (savings of $125). Comprehensive Fee waived - Saves $400 each semester. Fewer courses required to finish a degree since they are 4 s/hrs each. Max credit for military experience; No residency required.
Course Description:		This course involves the role of marketing within the total organization. The major areas of study include: the consumer and industrial markets, research techniques, product decisions, and customer motivation. A research paper is required.
Amridge University	BS	2420	Principles of Marketing	L	15	0	CR, E, IA	4 (S)	$750.00	$0.00	$750.00	X
Footnote:		First two courses each semester are $187.50 per semester hour. Third course each semester is FREE reducing tuition to the equivalent of $125 per s/hr. Spouse-25% OFF reg. tuition (now=$206.50 s/hr) Online courses available 24/7. Admission application fee and General Competency Test (GCT) fee waived (savings of $125). Comprehensive Fee waived - Saves $400 each semester. Fewer courses required to finish a degree since they are 4 s/hrs each. Max credit for military experience; No residency required.
Course Description:		An introduction to the fundamentals of marketing that cover product development, distribution, promotion, and pricing, with emphasis on developing a managerial point of view in planning and evaluating marketing decisions. Addresses key marketing concepts such as consumer decision making, market segmentation, and development strategies and their significance in domestic and international activities.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of California - Extension	MKTG	X411.3	Marketing Planning	B	N/A	N/A	CR, E, IA	2 (S)	$715.00	$0.00	$715.00	NA
Course Description:		How does strategic marketing relate to marketing and business? This hands-on course relies on assigned readings, lectures, case studies, and discussion to teach concepts and processes of strategic marketing as opposed to tactical steps. Working in teams, you have an opportunity to apply what you learn by conducting a strategic market analysis of real-world enterprises. By the end of the course you should be able to identify opportunities for competitive advantage and the key marketing elements that lead to meeting customers' needs and organizational objectives.
University of California - Extension	MKTG	X460.1	Essentials of Marketing	B	N/A	N/A	CR, E, IA	2 (S)	$730.00	$0.00	$730.00	C
Footnote:		Note: If you are enrolled in the Online Certificate in Marketing program, Essentials of Marketing should be your first course. It provides you with a foundation for designing and implementing marketing plans, studying advanced topics, and progressing toward completion of the certificate. Supervised final examination.
Course Description:		How can you implement your organization's mission in the marketplace? And how do you know whether your products and/or services meet your customers' needs? This course, designed for both for-profit and nonprofit marketing professionals, answers these questions and offers a comprehensive survey of the vocabulary, concepts, and techniques of marketing. It is geared toward those who are in the early stages of their marketing careers as well as those just starting to explore the field. Through lectures, readings, case studies, and hands-on projects, you explore the complex relationship between what your customers need and what your organization offers. You develop a systematic approach for examining the successful delivery of product, place, promotion, pricing, positioning, and service, with the end goals of creating product value and customer satisfaction. You integrate marketing analysis and research plans, information on consumer behavior, target segments, strategy development, brand management, global marketing, and social responsibility, and examine them across a variety of industries and institutions.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of South Carolina	MKTG	C350	PRINCIPLES OF MARKETING	U	15	1	3 (S)	$375.00	$0.00	$375.00	P
Footnote:		Prerequisite: ECON 224, ACCT 222.
Course Description:		Principles and concepts underlying marketing functions, including the conception, pricing, promotion, and distribution of products and services and the role of marketing in society.
University of South Carolina	MKTG	C455	MARKETING COMMUNICATIONS AND STRATEGY	U	15	1	3 (S)	$375.00	$0.00	$375.00	P
Footnote:		Prerequisite: MKTG 350.
Course Description:		Integration of advertising, sales promotion, point-of-purchase communications toward the goal of enhancing brand equity.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Graduate Courses
California University of Pennsylvania	SPT	720	Sport Marketing	G	12	0	CR, E, IA	3 (S)	$1161.00	$0.00	$1161.00	NA
Course Description:		This course will compare and contrast the field of sport marketing with the practices and applications of mainstream marketing. The course will examine the application of marketing principles within the sport industry. Course emphasis will center on linking the marketing plan to an organization’s mission statement and core values. Topics will include SWOT analysis, market segmentation, distribution, packaging, promotion, positioning, and pricing.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
New Mexico State University	I B	317	INTERNATIONAL MARKETING	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Same as MKTG 317.
New Mexico State University	MKTG	303	PRINCIPLES-MARKETING	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Process, functions, and principles in the current marketing system.
New Mexico State University	MKTG	310	MARKETING RESEARCH	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Design, collection analysis, and presentation of research data. Prerequisites: E ST/STAT 251G or consent of instructor.
New Mexico State University	MKTG	311V	CONSUMER BEHAVIOR	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		The different aspects of consumer behavior and the variables affecting consumer decisions. Analysis of current concepts and models.
New Mexico State University	MKTG	313	RETAIL MANAGEMENT	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Investigates retail business operations and focuses on the strategic profit model, store location, layout, display, merchandising, operations, and personnel.
New Mexico State University	MKTG	314	ADVERTISING STRATEGY	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Utilization of advertising as a business administration function; communication with consumers as a means of attaining marketing goals.
New Mexico State University	MKTG	317	INTERNATIONAL MKTG	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Focuses on decisions relating to entering markets, market segmentation, marketing strategies, and tactics in the international arena. Same as I B 317.
New Mexico State University	MKTG	454	SPORTS MARKETING	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		The application of marketing concepts to the sports industry. Topics include fans/customers, products, and promotions across a range of sports.
New Mexico State University	MKTG	455	SERVICES MKTG MGT	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		How service organizations can grow and prosper through application of marketing. Analyzes nature of services, service environment, customer and marketing mix, and implementation of service strategies.
New Mexico State University	MKTG	457	INTERNET/SOCIAL MKTG	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Focuses on the consumer psychology and marketing strategies at work in advertising and selling brands via the Internet and social media networks.
New Mexico State University	MKTG	461	SMNR-ENTREPRENEURSHIP	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Same as MGT 461.
New Mexico State University	MKTG	489	STRATEGY & POLICY	U	N/A	N/A	IA	3 (S)	$675.00	$108.50	$783.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Techniques and analysis of marketing strategy and policy planning and formulation. Prerequisites: senior standing or consent of instructor.
New Mexico State University	MKTG	503	MARKETING MGMT	G	N/A	N/A	IA	3 (S)	$726.00	$108.50	$834.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		Analysis of marketing problems and the integration of organizational resources as well as behavioral and quantitative techniques into the development and implementation of solutions. Prerequisite: graduate students only.
New Mexico State University	MKTG	591	SMNR-ENTREPRENEURSHIP	G	N/A	N/A	IA	3 (S)	$726.00	$108.50	$834.50	O
Footnote:		In-state tuition is available to Active Military and dependents with an Active Duty Military Waiver and to veterans according to Veterans’ In-State Tuition Act
Course Description:		For students interested in owning and operating their own business; students desiring hands-on, real-time experience in helping start up a business. Same as MKTG 461 with differentiated assignments for graduate students. Crosslisted with: MGT 591.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Indiana University	BUS	M300	INTRODUCTION TO MARKETING	U	8	2	E, SG	3 (S)	$591.18	$65.00	$656.18	C
Footnote:		Prerequisite: BUS A200, or A100/A201-A202. No credit toward a degree in business.
Course Description:		Correspondence: Offered for students with a formal minor in business who may be majoring in apparel merchandising and interior design, journalism, telecommunications, or sports marketing and management. Examination of the market economy and marketing institutions in the United States. Decision making and planning from the manager's point of view and impact of marketing actions from the consumer's point of view.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
American Military University	MARKETING	MKTG101	Introduction to Marketing	L	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		The objective of this course is to familiarize the student with the scope, terminology, and procedures of marketing in a modern firm. The various elements of marketing - price, promotion, distribution, and product planning - are carefully analyzed. Consumer motivation and the diffusion and adoption of new goods and services are studied. The student will complete a marketing plan of his own.
American Military University	MARKETING	MKTG300	Principles and Theory of Marketing	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is a comprehensive survey of marketing activities and the function of marketing in our economic system. Course topics include the analysis of markets, competition, consumer behavior, and the assessment of product, price, distribution, and promotion strategies.
American Military University	MARKETING	MKTG301	Principles of Sales	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course explores the principles of selling in various situations encountered in interpersonal interactions. Effective and ineffective sales methods for both person to person and group selling are studied in order to increase the understanding of the sales process.
American Military University	MARKETING	MKTG302	Persuasion	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is a study of the art of persuasion in marketing. The emphasis is on understanding persuasion theory and practice. Includes information analysis of motivational appeals and introduction to propaganda analysis.
American Military University	MARKETING	MKTG303	Strategic Internet Marketing	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is a study of the concepts of Internet business models and how general managers must formulate and execute successful strategies in order to gain, defend, or reinforce a competitive advantage in the face of the Internet. Students will learn about the concepts and tools needed to analyze Internet business models for both start-ups and incumbent brick-and-mortar firms. This course covers Internet properties, value configurations, culture, ethics, demographics, international marketing and emerging public policy issues to include privacy and security. Topics include web page analysis, intelligence agents and the hardware and software tools necessary for Internet commerce.
American Military University	MARKETING	MKTG304	Public Relations	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is an introduction to public relations, covering strategies and tactics used by public relations professionals. The course emphasizes theory and skills needed to perform in the professional arena, including an introduction to research-based public relations campaigns. A major focus of the course for the student is a “walk through” of a public relations campaign that uses a checklist approach.
American Military University	MARKETING	MKTG305	Advertising	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is a study and analysis of advertising's role in marketing operations. Course topics will include such areas as the integration of advertising into sales promotion, event marketing, direct response, and other varied support strategies.
American Military University	MARKETING	MKTG306	Sales Management	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course provides students with a solid foundation in sales management practices, teamwork, leadership and technology.
American Military University	MARKETING	MKTG307	Consumer Behavior	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course explores consumer behavior from determining consumer needs and wants, the process by which they are satisfied, and the environment in which the behavior occurs. The objectives of the course are to introduce the student to concepts developed in psychology, economics, and sociology and their relationship to consumer behavior, to involve the student directly in the study and analysis of consumer behavior, and to develop in students the ability to translate what can be learned into marketing action implications.
American Military University	MARKETING	MKTG400	Marketing Research	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is a study of the conduct of marketing research to provide information to be used in the decision making process. Course topics include problem definition and solution in a marketing context, data collection methods, sampling, research design, statistical techniques in the analysis of market research information, and survey planning.
American Military University	MARKETING	MKTG401	Marketing Strategy	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course presents the analytical and decision-making processes involved in formulating, implementing, and controlling a strategic marketing program for a given product-market entry. It includes discussions of customer, competitor, and environmental analysis; market segmentation and targeting; competitive positioning; implementation; and control. Because the course assumes that the student is already familiar with many of the concepts and analytical tools relevant to these topics, it goes beyond a simple review of definitions and procedures to examine strategic implications. The course also explores how marketing interacts with other levels of strategy and with other functional departments within an organization.
American Military University	MARKETING	MKTG403	Marketing Management	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is a study of the marketing process from a macro and management viewpoint. Topics may include the role of marketing in a society, management of a marketing staff, and the product, distribution, promotional, and pricing decisions.
American Military University	MARKETING	MKTG407	International Marketing	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is designed to develop marketing decision skills in the global context. The course focuses on international marketing theory and practice from the point of view of the marketing manager and the requirements of a business in the international marketplace. The emphasis is on the application of tools and methods of international marketing practices.This course builds on skills developed in previous course work and assignments by integrating these with the issues and concepts of international marketing. Consequently it is highly recommended that students taken MKTG300 prior to registering for this course.
American Military University	MARKETING	MKTG410	Contracting and Negotiating	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		Students will explore the requirements for marketing to the federal government and corporate entities including an overview of proposals, performance, and bid or no bid decision making. This course describes the step-by-step process normally used in negotiating and preparing contracts, renewing contacts, and policies around breaking contract agreements. This course outlines the process and sets forth a set of flexible guidelines and methods designed to cope with the challenges of contract preparation and negotiating of contracts.
American Military University	MARKETING	MKTG495	Senior Seminar in Marketing	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is a capstone course designed to allow the student to review, analyze and integrate the work the student has completed toward a degree in Marketing. The student will complete an approved academic project or paper that demonstrates mastery of marketing principles, concepts, and study. This is a capstone course to be taken after all other Management courses have been satisfactorily completed. Student must have SENIOR standing to register.
American Military University	MARKETING	MKTG499	Independent Study: Marketing	U	16	0	IA	3 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course is an opportunity for Marketing students to pursue an independent research project or examine a specific area of Marketing under the mentorship of a single professor. Participation is at the discretion of the faculty member. The student will produce a major research paper. There will be no examination. Students will submit a proposal prior to the start of the project. To be eligible for an independent study, students must be enrolled in a bachelors degree program, must have completed 24 hours at APUS toward their current degree program, and should have already contacted a professor and gained approval for the independent study topic. Once these conditions are met the student should contact his/her student advisor. Once the course is open the student must complete an official online registration for the course.
American Military University	MARKETING	MKTG600	Marketing Management	G	16	0	IA	3 (S)	$900.00	$0.00	$900.00	NA
Course Description:		This course is designed to illustrate development, implementation, and reformulation of business strategy, with both domestic and international implications. Emphasis is placed on the need for, awareness of, and accommodation to changes in an organization's internal and external environments. Generic types of business strategies and techniques for analyzing strategies are also covered.
American Military University	MARKETING	MKTG601	Strategic Internet Marketing	G	16	0	IA	3 (S)	$900.00	$0.00	$900.00	NA
Course Description:		This course investigates today’s global environment of electronic commerce and that influence on today’s business enterprises. The learning’s in Strategic E-Commerce Marketing spotlight E-Commerce opportunities, issues, options and techniques necessary to create an appropriate ECommerce marketing plan for an enterprise. The course also provides the students with the real world experience of developing a pseudo working website in coincidence and in support of the Marketing plan. Other issues examined include channel structures given an electronic environment and the impact on supply chain management, e-tools, and ECommerce marketing as viewed through the traditional marketing mix. Critical evaluations of web sites, web tools, promotions, advertising, selling and communications are also explored.
American Military University	MARKETING	MKTG602	Global Marketing Strategy	G	16	0	IA	3 (S)	$900.00	$0.00	$900.00	NA
Course Description:		This course is a study of the elements involved in such key global marketing functions as product, price, place and promotional activities. Students will evaluate global marketing opportunities, develop strategy, and simulate implementation of it as it relates to total organizational strategy.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Kansas State University	DEN	303	Market Research, Technology Updates and Environmental Scanning	U	0	0	CR, E, IA	1 (S)	$900.00	$0.00	$900.00	NA
Course Description:		This course is directed at engineering managers who have little to no exposure to marketing, whether on the college level or in practical application to their work environment. The purpose of this course is to provide skills, knowledge, and appreciation of marketing and its interaction with the operations and technical arenas of a firm. It covers a broad range of topics including communication skills, market research and analysis, benchmarking, trends, risk analysis, pricing, products, and branding.
Kansas State University	MKTG	400	Marketing	U	0	0	CR, E, IA	3 (S)	$900.00	$0.00	$900.00	NA
Course Description:		A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs. Course has been approved for university general education (UGE) requirement. This class section is only available to distance education students within the Bachelor's Degree Completion Program (BDCP) Student Groups designation. This class section is not open to on-campus students. On-campus students must have this exception approved and receive permission from the instructor in order to enroll. Please send request to Ron Jackson at rdj7@ksu.edu instead of J. David Fallin. DCE tuition and fees apply to this course. See www.dce.k-state.edu/courses/ for individual course costs. Final Exam Dates: December 13 through December 17, 2010.
Kansas State University	MKTG	544	International Marketing	U	0	0	CR, E, IA	3 (S)	$900.00	$0.00	$900.00	NA
Course Description:		This course deals with the problems and perspectives of marketing across national boundaries. It also focuses on the tools and practices for structuring and controlling marketing programs related to overseas business. Emphasis is on the management of marketing functions in a global context. Topics include international trade organizations, international economic factors, foreign business customs, and the international marketing mix. This class section is only available to distance education students within the Bachelor's Degree Completion Program (BDCP) Student Groups designation. This class section is not open to on-campus students. On-campus students must have this exception approved and receive permission from the instructor in order to enroll. DCE tuition and fees apply to this course. See www.dce.k-state.edu/courses/ for individual course costs. This class can be used as a Marketing elective in the General Business major. Final Exam Dates: December 13 through December 17, 2010.
Kansas State University	MKTG-S	400	Introduction to Marketing	U	0	0	CR, E, IA	3 (S)	$900.00	$0.00	$900.00	NA
Course Description:		A general study of marketing principles which lead to the development of marketing strategy. A review of environmental influences and key analytical tools used in formulating marketing plans. Product or service design, distribution, pricing, and promotional programs. This is a hybrid delivery course. The course will be offered via K-State Online with 3 class meetings offered via the TELENET2system for distance students only. Contact the instructor at fguzek@ksu.edu for more information.
Graduate Courses
Kansas State University	MKTG	844	Advanced International Marketing	G	0	0	CR, E, IA	3 (S)	$900.00	$0.00	$900.00	NA
Course Description:		Upon sufficient demand. This course is designed to develop the students' managerial decision making ability in international marketing. The course will focus on the internationalization process of firms, the unique issues in international marketing, and international marketing strategy. The course will integrate lecture modules with case studies that the students will be required to analyze and discuss. Both case write-ups and discussions will be part of the evaluation in addition to exams. Final Exam Dates: December 13 through December 17, 2010.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Excelsior College	BUS	250	Principles of Marketing	L	13	0	IA	3.0 (S)	$750.00	$0.00	$750.00	NA
Course Description:		This course examines the basic marketing principles practiced by modern organizations including product development, distribution, promotion and pricing. It is the foundation course for upper-level marketing courses.
Graduate Courses
Excelsior College	BUS	506	Marketing	G	8	0	IA	3.0 (S)	$1365.00	$0.00	$1365.00	NA
Course Description:		The course focuses on creating and executing marketing strategies and policies. The marketing management process is essential at all levels of the organization. Critical to this study are the ethical, legal, social, and environmental issues inherent in business. The course will present you with a systematic framework for understanding marketing management and strategy.
Excelsior College	BUS	506	Marketing	G	15	0	IA	3.0 (S)	$1365.00	$0.00	$1365.00	NA
Course Description:		The course focuses on creating and executing marketing strategies and policies. The marketing management process is essential at all levels of the organization. Critical to this study are the ethical, legal, social, and environmental issues inherent in business. The course will present you with a systematic framework for understanding marketing management and strategy.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Upper Iowa University	BA	208	Marketing Principles	L	N/A	N/A	E	3 (S)	$849.00	$0.00	$849.00	X
Footnote:		UIU uses MBS Direct as our textbook provider. Find current textbook prices at: www.mbsdirect.net and select Upper Iowa University and location Independent Study Program. The number of lessons and proctored exams varies by course and is subject to change with course updates. A 10% tuition discount is available to all DoD cardholders.
Course Description:		This course surveys the role of marketing and its place in society, in profit and not-for profit organizations. Emphasis is placed on consumer orientation, the marketing concept, product, price, distribution and promotion. The course provides a basis of understanding for advanced marketing courses.
Upper Iowa University	BA	424	International Marketing	U	N/A	N/A	E	3 (S)	$849.00	$0.00	$849.00	C
Footnote:		Prerequisite: BA 208 UIU uses MBS Direct as our textbook provider. Find current textbook prices at: www.mbsdirect.net and select Upper Iowa University and location Independent Study Program. The number of lessons and proctored exams varies by course and is subject to change with course updates. A 10% tuition discount is available to all DoD cardholders.
Course Description:		This course builds on topics from Marketing Principles, as applied to global situations. Emphasis is on the development of an appropriate marketing mix for international target markets. The importance of consumer orientation is stressed; international marketing research, consumer behavior and cultural sensitivity are examined.
Upper Iowa University	BA	451	Marketing Research	U	N/A	N/A	E	3 (S)	$849.00	$0.00	$849.00	C
Footnote:		Prerequisites: MATH 220 and completion of at least nine semester credits in marketing courses. UIU uses MBS Direct as our textbook provider. Find current textbook prices at: www.mbsdirect.net and select Upper Iowa University and location Independent Study Program. The number of lessons and proctored exams varies by course and is subject to change with course updates. A 10% tuition discount is available to all DoD cardholders.
Course Description:		This course is an examination of the information link between organizations and the consumers they seek to serve. Emphasis is placed on developing an understanding of the nature of marketing problems, types of research available, sampling techniques, applied statistics and questionnaire formulation. The steps of the research process are explored in depth.
Upper Iowa University	BA	456	Marketing Cases	U	N/A	N/A	E	3 (S)	$849.00	$0.00	$849.00	C
Footnote:		Prerequisite: Completion of at least nine semester credits in marketing courses UIU uses MBS Direct as our textbook provider. Find current textbook prices at: www.mbsdirect.net and select Upper Iowa University and location Independent Study Program. The number of lessons and proctored exams varies by course and is subject to change with course updates. A 10% tuition discount is available to all DoD cardholders.
Course Description:		This course provides an in-depth exposure to strategic planning for marketing, using cases as illustrative examples. Emphasis is placed on extensive situation analysis, objective and criterion formulation, and alternative selection and implementation.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
United States Sports Academy	SAM	344	Sports Marketing	U	10	1	CR, DS, E, IA	3 (S)	$840.00	$100.00	$940.00	NA
Course Description:		This course examines the basic principles of marketing and how they are applied to the field of sport. They are evaluated in terms of the elemental marketing mix, which includes Product, Place, Price, Promotion and Public Relations.
United States Sports Academy	SAM	448	Sports Promotion and Event Planning	U	10	1	CR, DS, E, IA	3 (S)	$840.00	$100.00	$940.00	NA
Course Description:		Basic concepts of planning and conducting sports-related events, from their inception to their completion, are examined in this course. Applications of principles for marketing and public relations to the sport industry are evaluated and surveyed.
Graduate Courses
United States Sports Academy	SAM	544	Sports Marketing	G	10	1	CR, DS, E, IA	3 (S)	$1470.00	$100.00	$1570.00	C
Footnote:		This course is a core requirement for all degree-seeking students. Prerequisites: SAB 561 and SAM 543.
Course Description:		This course includes an in-depth study of sport marketing and the influence it has in accomplishing objectives in today’s world of sport. It involves a thorough review of the product, be it tangible or a service, and details bringing it to market. Topics include advertising, promotions, public relations, location, pricing, sponsorships, licensing, market segmentation and the role of research.
United States Sports Academy	SAM	644	Sports Marketing Research	G	10	1	CR, DS, E, IA	3 (S)	$1800.00	$100.00	$1900.00	NA
Course Description:		An examination of the marketing process as it pertains to sport. Specific attention is given to the marketing research that is pertinent to the successful operation of sport enterprises.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Embry-Riddle Aeronautical University	MGMT	311	MARKETING	U	12	2	CR, E, IA	3 (S)	$825.00	$9.00	$834.00	NA
Course Description:		This course centers on marketing theory, marketing management, sales management, and market research. In addition, public and customer relations, advertising, distribution will be explored.
Embry-Riddle Aeronautical University	MGMT	405	GENERAL AVIATION MARKETING	U	12	2	CR, E, IA	3 (S)	$825.00	$9.00	$834.00	NA
Course Description:		Marketing and management concepts applicable to FBOs and other general aviation enterprises. Travel analysis is performed to determine the need for a business aircraft.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Hocking College	BUS	110	Marketing	L	15	0	CR, IA	3 (C)	$316.50	$150.00	$466.50	NA
Course Description:		Fundamentals of modern marketing. Consumer behavior, marketing strategy, product pricing and promotion and distribution.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
University of Mississippi	MKTG	351	MARKETING PRINCIPLES	U	20	2	3 (S)	$679.50	$0.00	$679.50	X
Footnote:		Course offered either by postal mail or by Internet
Course Description:		Basic principles and methods of marketing consumer and industrial goods; functions and institutions involved in marketing processes.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Liberty University	BUSI	330	BUSI 330 - Marketing	B	8	2	CA, CC, CR, DI, DS, E, IA, S	3 (S)	$750.00	$0.00	$750.00	C
Footnote:		Junior standing
Course Description:		The study of the system of activities that constitute marketing with emphasis on the principles, policies, and strategies utilized to identify and satisfy the needs and wants of consumers. The universal application of marketing in all forms of organizations is stressed.
Liberty University	BUSI	331	BUSI 331 - Marketing Research	U	8	2	CA, CC, CR, DI, DS, E, IA, S	3 (S)	$750.00	$0.00	$750.00	C
Course Description:		This course is designed to introduce Liberty University students to the art and science of Marketing Research by introducing the basic theories, concepts, and practices of the discipline in a practical and unique way.

03.11.00 MARKETING

Institution	Course Dept	Course Number	Course Title	Level of Instruct	Lessons	Supervised Exams	Media Support Code	Credit Hours	Tuition	Special Fees	Total Cost	Foot Note Code
Postsecondary Courses
Adams State College	BUS	304	Principles of Marketing	U	N/A	N/A	E, SG	3 (S)	$375.00	$0.00	$375.00	P
Footnote:		Prerequisite: Introduction to Business; Principles of Economics II
Course Description:		Description and analysis of marketing processes, methods, policies, and institutions involved in the distribution process with an evaluation of marketing institutions and middleman according to functions they perform. Prerequisite: BUS 103, ECON 256 or by permission of instructor. Students must submit 4 exams.
Adams State College	BUS	304	Principles of Marketing (online)	L	n/a	1-4	CR, IA	3 (S)	$435.00	$55.00	$490.00	X
Footnote:		For textbook information/costs please contact ASC Bookstore at 1-800-548-6679
Course Description:		Description and analysis of marketing processes, methods, policies, and institutions involved in the distribution process with an evaluation of marketing institutions and middleman according to functions they perform. Web-based 16-week course/semester based.
Adams State College	BUS	385	Sports Marketing	L	N/A	N/A	DI, E, SG	3 (S)	$375.00	$0.00	$375.00	NA
Course Description:		This course illustrates the dynamic, progressive, and influential nature of sports marketing. This course explores the sports marketing concept as a consumer-driven, integrated, goal-oriented philosophy for a team, event, organization, or athlete. Topics covered include athletic endorsements, team sports, event sponsorships, and alternative sports.
Adams State College	BUS	441	International Marketing	L	N/A	N/A	DI, E, SG	3 (S)	$375.00	$0.00	$375.00	NA
Course Description:		This is an advanced course in marketing covering the adaptations needed when marketing outside national boundaries. The course includes discussions of cultures; product and marketing modifications necessary in a variety of situations; and study of various world regions and their consumption, terrain, demographics, and geographics as they influence marketing practices.
Adams State College	BUS	442	Strategic Marketing	L	n/a	1-5	DI, E, SG	3 (S)	$375.00	$0.00	$375.00	X
Footnote:		for textbook information/costs please contact ASC Bookstore 1-800-548-6679
Course Description:		Strategic Marketing (BUS 442) focuses on the development of decision-making skills required in marketing through the use of text-based lessons and case studies involving real-world marketing scenarios. We will review and analyze key marketing concepts and strategies including marketing opportunity analysis; product and service strategy; pricing and financial strategy; segmentation, targeting and positioning; brand management strategy; IMC strategy and management; and channel strategy. We will then apply the concepts learned to solving issues presented in several marketing case studies.